![]() ![]() ![]() However, without ancillary messaging, people will likely spend less time in the space and exhibitors will have to work harder to engage with prospects. The Centerpiece, for example, is excellent for shining a spotlight on one main focal point. ![]() An open floor plan with several access points that supports multi-tier messaging.Įach option has its pros and cons. Numerous elements arranged for exploration, keeping people there longer. Best suited for presentations, with a singular focus on a central stage area. An immersive space with few access points that implies invitation-only exclusivity. One key message is featured with multiple access points that encourage walkups. The main message is most prominent with supporting messages arranged around it. Exhibitor Online gives a detailed rundown of each one, but here’s the gist: The best place to start is by getting familiar with the six most widely used trade show booth layouts. Sound complex? No doubt there’s a lot to consider beyond where the booths go. And in the post-pandemic era, you also need to think about how attendees access your show since high-interest booths can cause traffic jams (more on that below). Booth layout impacts everything from foot traffic to how long people stay. One thing that’s crucial to know is how your floor plan dictates the layout of exhibitor booths. ![]()
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